Generating New Revenue During the Corona-Lockdown: Advice for Publishers from Passendo

As email advertisers and marketers alike get cold feet and drastically slow down their promotional efforts in a Covid19 world, international digital advertising and SSP tech company Passendo publishes novel tips and recommendations to beat the email freeze.

April 20, 2020 /MarketersMedia/ —

The email advertising experts at Passendo have just released basic rules for companies looking to survive the virtual promotional freeze happening during the Covid-19 lockdown periods worldwide. Founders Anders Rantzau Rasmussen and Andreas Jürgensen state that “when the going gets tough, the smart need to get smarter - and that’s where the hidden strength of programmatic advertising lies.”

Even without prior knowledge of the looming global pandemic and its unpredictable effects on global markets, in 2016 the entrepreneurial Danish duo recognized that in order to survive, the oldest digital advertising channel was going to need a virtual overhaul from the bottom up. In an effort to revitalize and enhance the email advertising process as it existed then, Passendo was developed to be the smart Ad Server and SSP-based platform that connected the loose ends between sites, platforms, devices, and users, thereby creating new avenues for email targeting that were impossible until recently.

Back to today. While many companies worldwide are drastically slowing or even completely shutting down their planned 2020-2021 advertising efforts (for fear of a negative public perception in the new emotionally-charged climate), there are more users working, studying, reading, and spending time online than ever before. Passendo states that with the right setup, any company can ensure that their message is seen in the right place and at the right time.

But in order to consistently run successful promotions and generate new revenue in this hostile advertising environment, every company needs to have complete oversight of various key advertising variables: data oversight, targeting parameters, and process and media placement optimization, according to the article on their website.

“No matter your size, relevancy is everything. While some of our larger clients include media heavyweights like The Financial Times, you don’t need to be a multi-million dollar corporation to benefit from effective targeting, optimization, and native media monetization. Every organization can see this “quieter time” as an opportunity to improve their internal advertising and newsletter performance, cut costs, and selectively promote what works thanks to the next-gen tools and analytics that exist right now to actively help publishers and advertisers find the best possible placements for their messages.” the pair said.

To read more about specific tips and tactics to maintain, grow, and generate new revenue or to
learn more about Passendo’s integrated email advertising solutions and features, click here.

About Passendo
Founded in 2016, Passendo is a novel Ad Server and SSP technology startup for both publishers and advertisers. The Copenhagen-based international technology company combines email advertising with all the customization, privacy, and security of modern ad servers to unlock hidden levels of audience engagement and explore exciting new revenue sources. Also used to manage ads in newsletters and on the web, Passendo has integrations with 15 global native marketplaces and DSPs. Visit them on their site to sign up, request a demo, or learn more about their services.

Contact Info:
Name: Anders Rasmussen
Email: Send Email
Organization: Passendo
Website: https://passendo.com/

Source URL: https://marketersmedia.com/generating-new-revenue-during-the-corona-lockdown-advice-for-publishers-from-passendo/88954381

Source: MarketersMedia

Release ID: 88954381