c

Ram Chada of Bridgetown Consulting Group Gives Tips on Useful Email Marketing

The implementation of an email campaign that produces tangible results starts with the recipients themselves.

New York, NY - March 14, 2018 /MarketersMedia/ —

Even the most successful marketer knows the feeling of receiving unwanted emails or hard mail enticing them to buy something or subscribe to a service, but years of research show that some email campaigns prove to be more effective in recent years depending on the message they send and exactly who they target based on what they are offering. While some trends have come and gone, email marketing has remained the most effective of them all, with a reported median ROI of 122 percent — more than four times higher than that of social media, direct mail and paid search, according to a 2016 eMarketer report. Acclaimed business consultant Ram Chada explains the core aspects involved with the organizing of impactful, sustainable email marketing practices that can ensure success for a company’s outreach, along with ongoing customer engagement.

The implementation of an email campaign that produces tangible results starts with the recipients themselves. Instead of trying to target new readers using conventional cold approach tactics, Ram Chada suggests utilizing an opt-in list instead. This approach encourages prospects to voluntarily sign up for a business’s emails, rather than receiving them randomly and unsolicited. The most effective way to entice new subscribers is by offering something of value in return, such as a free gift, discount, or early access to a forthcoming line of products — all in exchange for their basic information. Providing an incentive allows a business to not only get their foot in the door, but hold a consumer’s attention going forward. A side benefit of this is the avoidance of spam filters, since the person has invited the emails directly to their inbox.

One crucial facet to modern email marketing involves optimizing content for mobile viewing. This is already well known in regards to social media and websites, but with 54% of emails now being opened on a smartphone or tablet, it is essential that companies not overlook this format. Graphics and text should automatically adjust to maximize scale and font size in order to offer better readability and appeal. When it comes to the delivery timing and curation of content, automation has proven to be an invaluable resource, as it’s proven to result in 50% conversation rates and 60% revenue growth. Automated email programs and software enable marketers to ensure relevant information is generated based on a user’s actions or indicated preferences, and then determining an ideal period for the emails to be automatically sent. This should always be used in conjunction with advanced personalization techniques as well. According to Movable Ink, personalized emails receive a vastly higher percentage of click-through rates and sales, but this goes beyond merely using a person’s name in the subject line. Additional implementations can include content based on previous site activity and purchases, customized imagery, and the use of GPS data that can notify a subscriber about a particular sale, store event, or new inventory.

Ram Chada is the managing director of Bridgetown Consulting Group, a global management, marketing, and outsourcing company based in Piscataway Township, New Jersey, with additional offices in New York City. A graduate of the University of Detroit Mercy, he joined Bridgetown Consulting Group in 2003, where he helps clients create sustainable value for their customers and shareholders. Using his vast industry knowledge, service-offering expertise, and extensive technology capabilities, Ram conducts thorough research and analysis in order to identify new business trends, helping companies enter new markets while also increasing their revenues in existing markets.

Ram Chada - Managing Director of Bridgetown Consulting Group: http://ramchadanews.com

Ram Chada - of Bridgetown Consulting Group - Offers Superior CRM System Integration: https://finance.yahoo.com/news/ram-chada-bridgetown-consulting-group-231100316.html

Ram Chada - of Bridgetown Consulting Group - Discusses Effective Email Marketing Campaigns: https://finance.yahoo.com/news/ram-chada-bridgetown-consulting-group-193000032.html

Contact Info:
Name: RCN
Email: contact@ramchadanews.com
Organization: RamChadaNews.com

Source URL: https://marketersmedia.com/ram-chada-of-bridgetown-consulting-group-gives-tips-on-useful-email-marketing/314339

For more information, please visit http://ramchadanews.com

Source: MarketersMedia

Release ID: 314339

Latest News

Zach Johnson, Andrew Landry share Texas Open lead

Apr 21, 2018

SAN ANTONIO — Zach Johnson birdied the par-5 18th Saturday at the Valero Texas Open for a share of the third-round lead with Andrew Landry, a stroke ahead of record-setting Trey Mullinax. Johnson shot a 4-under 68, holing a 10-footer on 18 to match Landry at 13-under 203 at TPC San Antonio. Landry birdied the 16th and 17th in a 67. Johnson won the tournament in 2008 and 2009, the last two times it was played at LaCantera. The 42-year-old Iowan won the 2015 British Open for the last of his 12 PGA Tour titles. The 30-year-old Landry is winless...

Moriya Jutanugarn shoots 66, leads by 1 shot in Los Angeles

Apr 21, 2018

LOS ANGELES — Moriya Jutanugarn took a one-shot lead into the weekend at the HUGEL-JTBC LA Open in her latest bid to join younger sister Ariya as an LPGA Tour winner. Moriya Jutanugarn shot a bogey-free 5-under 66 on Friday at Wilshire Country Club to get to 8-under 134 in the LPGA Tour's first event in Los Angeles since 2005. "I just want to keep playing my game," she said. "If it's my time, then it'll turn out good." The 23-year-old from Thailand hit 16 of 18 greens in regulation. She started fast with birdies on the par-5 second, par-4...

Zach Johnson rolling, shares Texas Open lead with Ryan Moore

Apr 21, 2018

SAN ANTONIO — Zach Johnson was going nowhere in the Valero Texas Open when it all changed with one putt. He made an 8-foot par putt on the 13th hole of the opening round to stay at 2 under. He followed with a big drive, a hybrid into 12 feet and an eagle. Johnson was on his way, and he kept right on going Friday to a 7-under 65 and a share of the 36-hole lead with Ryan Moore. "You just never know. That's the beauty of this game," Johnson said. "I felt like I was hitting some solid shots...

US Open champ Brooks Koepka ready to play after wrist injury

Apr 21, 2018

U.S. Open champion Brooks Koepka was out of golf so long he forgot where he put his clubs when finally healthy enough to start hitting balls. Now he's back to work, and he's ready to play. Koepka plans to play the Zurich Classic next week in New Orleans, ending a 15-week hiatus from a left wrist injury so severe he was in a soft cast for two months and didn't touch a club for 91 days. "It feels like I've been out for six months," Koepka said. "I still have confidence. I feel like I can win next week." Koepka...

Park fires 68 for 1-shot lead as LPGA Tour returns to LA

Apr 21, 2018

LOS ANGELES — Inbee Park's flirtation with retirement is in the rear-view mirror. Backed by a large contingent of South Korean fans, Park shot a 5-under 66 for a one-shot lead Thursday in the opening round of the HUGEL-JTBC LA Open in the LPGA Tour's return to Los Angeles after a 13-year absence. Showers ended shortly before Park's threesome, including second-ranked Lexi Thompson, teed off at windy Wilshire Country Club just south of Hollywood. Using a new putter, Park birdied four consecutive holes on the back nine before a bogey on the par-4 17th. She quickly recovered and rolled in...

Search
Broaden News

5 Stars Discovery brings you to the stories from people around the world sharing on the finest luxury resorts, high-end city hotels, and exclusive hideaway to make sure you’ll get the premium experience.

Contact us: sales@starsdiscovery.com